For AAPI Heritage Month, I was asked to redesign Lucille Lortel Theatre's logo in accordance with the theme. My aim was to find a visual theme that would unify the variety of cultures within AAPI. I ended up on the theme of "golden arches", as arches are a common feature in East and Southeast Asian architecture.
References
Sketches
Concept sketches for graphic that would go in the middle of the star logo
Final logo
The final logo was used to promote Lucille Lortel Theatre's AAPI Heritage Month Instagram campaign. A livestream series was created to highlight the various AAPI artists within the Off-Broadway industry.
AAPI Heritage Month Campaign Links
Native American Heritage Month was designed in collaboration with Amerinda, a non-profit performing arts organization dedicated to breaking barriers for Native American art. The campaign resulted in a 10% follower count increase for the theater's Instagram account.
Final logo
The colors: red, black, teal, gold, and white, are associated with the 4 directions in Native American culture.
